First ever workshop on ‘Business of Influence” in New Delhi


The much awaited and talked about workshop on ‘Business of Influence” – Understanding Effective Public Relations and Strategic Communications was concluded in New Delhi on May 8-9, 2015.

The two day intensive sessions explored technical details of Public Relations and touched on a range of topics including understanding how media operates, expectations and behavior of journalists viz-a-viz PR pitch and client expectations, personality etiquette that leaves lasting impression, tools in social media that strengthens a brand, business presentations and many more.

The PR and Communication workshop was well attended by senior professionals from PSUs, INGOs and other sectors. Participants were taken through a series of cognitive, engaging and interactive sessions by experts from the industry. The workshop offered all the necessary ingredients required to transform a professional into a perfect relationship builder.

The workshop was organized by MensenTock Communications in association with PR 4 You. MensenTock is overwhelmed with the response received in its flagship workshop. The global brand communication firm envisions to conduct a series of such specialized workshops in Delhi and other cities for the benefit of students and existing professionals in communication sector and those aspiring to be a part of PR and brand communication industry.

The reputed news portal ‘’ was the promotional partner.

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